About Make Music

Make Music Philly 2013
Make Music Philly 2013. Photo: Rich McKie

Each Make Music city is independently organized. Often it’s a local community group, media outlet, arts presenter, government agency, or civic leader who champions the musical holiday in their hometown.

The nonprofit Make Music Alliance exists to serve these Make Music organizers around the world. Its goals are to promote Make Music participation, provide tools to help manage the event in each community, and foster collaboration, mentorship, and mutual support among its members.

Who can join the Alliance?

Membership in the Make Music Alliance is open to organizers who coordinate events that are:

While our current focus is on North America, we welcome members from all over the world.

Membership Benefits

Make Music Alliance members each receive:

Membership benefits are good for one calendar year upon payment of dues and signing a membership agreement.

Membership Dues

Dues are set on a sliding scale, based on each organization’s Make Music budget. Non-profit organizations receive discounted rates.

Budget Non-profit For-profit
 Under $3,000  $325  $390
 $3,000 – $5,999  $500  $600
 $6,000 – $9,999  $850  $1,020
 $10,000 – $19,999  $1,350  $1,620
 $20,000 – $34,999  $2,500  $3,000
 $35,000 – $99,999  $4,000  $4,800
 $100,000 and up  $5,000  $6,000


Click Here to Join!

For organizations that exist solely to coordinate Make Music celebrations, the program budget is considered to be the same as the organization’s full expense budget. For organizations running multiple programs, the program budget includes all specific Make Music costs, plus other expenses allocated to the project (such as staff salaries and overhead). We rely on members to provide the most accurate budget estimates they can.

Organizations in the process of non-profit incorporation are charged the non-profit rates. Organizations coordinating Make Music for the first time are considered to be in the lowest budget category.

Launching the Holiday in a New City

The Alliance welcomes inquiries from those who want assistance in bringing Make Music to their city. Please email Aaron Friedman at aaron@makemusicday.org to get started!

Make Music Alliance: Staff

Aaron FriedmanAaron Friedman (Executive Director) is the founder of Make Music New York, a nonprofit organization that produces a city-wide outdoor musical celebration in New York on June 21st. Launched in 2007, the celebration has grown to become the most expansive musical event in the city’s history. In 2002, while studying composition at Columbia University, he founded an environmental advocacy group called “Silent Majority” to combat noise pollution in New York. The group’s research prompted new legislation in the City Council to regulate car alarms, and its lobbying efforts led to the bill’s passage in 2004.
 
 
Dave RuderDave Ruder (Deputy Director) is a vocalist, clarinetist, guitarist, composer, songwriter, and arts administrator. He has worked extensively with composers Robert Ashley and Anthony Braxton, curated and ran the Flowering Inconsistencies performance series in Brooklyn, and launched Gold Bolus Recordings. As a composer, his work has been featured in Experiments in Opera and his WHY LIE? project, 100+ open scores, is available online. Dave holds degrees from Wesleyan University and Brooklyn College.

Make Music Alliance: Board of Directors

Andrea BermanAndrea Berman is the Executive Director of the New Rochelle Fund for Educational Excellence, which provides educational enrichment programs and programs that level the playing field for all public school students in New Rochelle. Since 2004, Andrea has been working in philanthropy leading grantmaking programs at the Stavros Niarchos Foundation, Connecticut Community Foundation, Newman’s Own Foundation and the Mertz Gilmore Foundation.

 
 
Joe Carroll is a producer, composer, ad executive and founder of the Manhattan Producers Alliance. He has written and produced hundreds of songs for TV and film including award-winning projects for Disney, Nickelodeon, PBS, Sesame Workshop and The Jim Henson Company. His career highlights include performing with Zippy the Chimp, a tuxedo-clad chimpanzee whose skills included drinking bourbon and roller-skating, sometimes simultaneously.

 
 
Aaron FriedmanAaron Friedman (President)

 

 

Andy HorwitzAndrew Horwitz (Vice-President) is the VP, Director of Programs at the Skirball Cultural Center in Los Angeles. He is also the founder of Culturebot Arts & Media, a not-for-profit organization dedicated to fostering critical cultural discourse on, and from the perspective of, the arts. From 2011 – 2013 he curated and produced Manhattan’s free, outdoor, multidisciplinary arts festival, The River To River Festival, for LMCC where he was previously Director of Public Programs. He has also worked as curator and producer at P.S. 122, The PRELUDE Festival at CUNY and as Director of Strategic Partnerships at the Foundation for Jewish Culture. He lives in Los Angeles, CA.
 
 
Lolita JacksonLolita Jackson (Treasurer) is Chief of Staff to the NYC Mayor’s Senior Advisor for Recovery, Resiliency & Infrastructure. She has previously served in a variety of positions at New York City Hall, including Director of Special Projects for the Mayor’s Office, where she worked to coordinate permitting for Make Music New York. Previously she worked in the private sector, spending 12 years at Morgan Stanley in the Investment Management division. She is also a jazz vocalist who has performed all over the world.
 
 

Jack LangJack Lang is President of the Institut du Monde Arabe in Paris. In 1982, while serving as France’s Minister of Culture, he created the Fête de la Musique. Along with his celebrated career in government (including eight years as Minister of Culture and four years as Minister of Education), he was the founder and director of the World Theater Festival at Nancy, and Professor of International Law at Nancy and Paris X University-Nanterre.

 

Mike RosenthalMike Rosenthal is the Head of Strategic Marketing for Mick Management, overseeing brand partnerships and strategy for acts like Childish Gambino, Walk the Moon, Animal Collective, Leon Bridges, and many others. Previously Mike spent five years handling brand partnerships and digital strategy for the band OK Go and running their record label, Paracadute.

 

Subhankar SinhaSubhankar Sinha is a Director at PwC in New York. He co-leads technology innovation efforts in Financial Markets with a focus on developing platforms by leveraging Blockchain, Smart Contracts and other emerging technologies. Subhankar has 18 years of experience providing consulting services to large global companies across various industry sectors. He also works with emerging technology startups to help define their value proposition, business model and go-to-market strategies.

 

Fran SmythFran Smyth (Secretary) is the Executive Director of Green:Inspired:Art, a nonprofit that teaches the creative use of everyday things to children and adults. From 2007 – 2012 she was Manager of Arts and Business Services at the Arts & Business Council of NY. Previously, she served in management positions at Met Life, PRT, and Bear Stearns. From 1968 to 1986, she was Associate Adjunct Professor of Management at NYU.