FOR IMMEDIATE RELEASE:
The show will go on: Las Cruces Make Music Day inaugural celebration streams live on social media.
Make Music Day was going to be a raucous and joyful street party that marked Las Cruces’ first observance of what has been a global phenomenon over the last four decades. And then the coronavirus pandemic, as it has done with so many other large gatherings, scuttled those plans.
Now members of the Las Cruces Make Music Day Alliance are pivoting to replace plans for live performances in the city’s Downtown Plaza, sidewalks, parks, and other venues with an on-line, virtual “festival” of streamed and recorded showcases of local musical talent.
The Alliance will stream live on its Make Music Day Facebook page and have pre-recorded performances from The Range, Las Cruces’ only recording studio and event venue. Anyone interested in virtually sharing a musical performance with the community can contact planners at email@example.com . The Alliance welcomes other live streams and recordings from local musicians, music teachers, and amateurs showing off their talents.
Make Music Day is celebrated on June 21st in 26 states in the U.S. and in 120 countries across the globe – from France, where it began, to South America, Australia, and China. The celebration features musicians of all genres and all skill levels, from professional to amateur. The day has been widely embraced as an opportunity to celebrate the worldwide love of making music together.
Make Music Day was born in France in 1982 on the Summer Solstice as the Fête de la Musique – literally, Music Party or Music Festival. The French Ministry of Culture launched the observance by taking to the airwaves and encouraging the nation’s amateur and professional musicians to get out into the community and share their talents at public events. The French people so enjoyed the first Fête de la Musique that it has continued year after year, flourishing and spreading.
Make Music Day is not quite a music festival, because it’s not confined to one location. And it’s not completely “organized,” since musicians don’t need official permission to perform in public.
As Aaron Friedman, executive director of the Make Music Alliance says, “Make Music Day is kind of like Halloween for music – a day when regular folks are given permission to get out in the streets and share their love of music.”
Until this year, Make Music Day had not been observed in any city in New Mexico. In December of 2019, Friedman, with the assistance of the office of New Mexico’s Sen. Tom Udall, a patron of the arts and sponsor of legislation aimed at boosting the creative arts economy, traveled to cities around the state to share information about Make Music Day. Friedman’s mission was to encourage local stakeholders to organize the observance of Make Music Day in their communities. Friedman traveled to Taos, Santa Fe, Albuquerque, Gallup, Las Cruces, as well as El Paso.
Until cases of COVID-19 began appearing in New Mexico, community planners in several cities around the state had been organizing live events to mark Make Music Day. The Las Cruces Make Music Day organizing team is preparing to kick-start this whimsical event on June 21st, 2020, which also happens to be Father’s Day.
The Las Cruces Make Music Day Alliance is composed of community members from Visit Las Cruces, Doña Ana Arts Council, and volunteers from various musical groups and organizations.
In addition to Facebook Live, MMD- Las Cruces will stream and present performances on YouTube and Instagram. Musicians of all levels, teachers, performers, and local venues with an active social media presence can register on the website. If you want to watch or participate in the festival from your phone, laptop or tablet, there are tutorials, and links on how to go live and get access, using social media. All our information is available on the website and posted to our Facebook Page. Stay tuned. Anyone interested in learning more about Make Music Day Las Cruces can check our FB page, or the website https://www.makemusicday.org/lascruces/ .
Registration is open to the public on May 26th until the day of the festival.
Performance listings go live on June 1. Watch our website for up to the moment updates.